The Rock Family of Companies is a group of separate companies, including Quicken Loans, united by a shared culture and set of values. As a way to further unite these brands and track their progress over time, the internal marketing team created the Look Back Book. The book features major announcements, high-level team wins and team member shoutouts.
This book uses squares and rectangles to frame imagery and copy, as well as lines to create visual relationships within the content. The layouts utilize more white space and rely heavily on striking photography as the main source of color. We wanted one unifying color to be used throughout the book as an accent. This bright cobalt blue brings the vibrance and energy we were looking for without being Quicken Loans red.
