Open Enrollment is the one time (outside of a life-changing event) that Quicken Loans team members can make changes to their benefits and re-enroll into an FSA. While this is a passive enrollment (except in cases where a team member has elected an FSA and wishes to continue that benefit), we still needed to drive awareness and educate team members about all of the benefits we offer.
My team and I wanted to push our creative boundaries with a team that is generally pretty conservative. We came up with this bright peekaboo concept that paired striking visuals with familiar idioms to draw team members in and get our message out. Isolating individual body parts or features invites team members to think about their benefits in a new way and to consider each component of our benefits plans to ensure they’re fully covered.
PLANNING / PHOTOSHOOT
TEASER EMAIL
LAUNCH EMAIL
COMPANY LOGIN SCREEN
POSTCARD
INTERNAL SITE
BUSINESS CARDS
STAND-UP POSTERS
REMINDER EMAILS
FSA REMINDER EMAILS
