National Take Your Kid to Work Day gives kids the chance to get out of the classroom and into our workplace. We aim to inspire these observant and curious minds by sharing our culture and daily schedule with them. While meeting our teammates, kids are able to check out the different roles required to run a business, and participate in fun activities that are planned throughout the day.
This program refresh uses the Rocket brand assets and colors, but with a playful twist. The geometric shapes compliment the letterforms of Rocket Sans, our O mark, and subtly reinforce the idea of simplifying the complex. The wobbly type and off kilter shapes keep collateral looking fresh and youthful, aligning with our brand while still feeling unique.
