Challenge
NF Forward, a nonprofit dedicated to funding research for a cure for neurofibromatosis (NF), hosts an annual beNeFit gala in Detroit. For its 10-year anniversary, the event needed a bold, immersive theme that would both celebrate a Decade Devoted to Ending NF and create an unforgettable experience for attendees. The creative direction had to transport guests to the glamorous disco era while maintaining the prestige and purpose of the gala.
Solution
Inspired by the Studio 54 era and the roller-skating parties of the 1970s, I developed a visual identity that embraced the energy and aesthetics of classic vinyl album covers from the decade. The design incorporated glam metallics and star filters to heighten the sense of luxury and nostalgia, curved retro lines to echo the fluid, dynamic feel of disco culture, and a rich color palette and typography that balanced vintage inspiration with modern sophistication.
Outcome
The beNeFit X gala branding successfully set the stage for a night of celebration and impact, engaging guests while reinforcing the organization’s mission. The event raised a record-breaking $10 million for neurofibromatosis research, marking a historic milestone in NF Forward’s fight for a cure. The design work was also recognized with a 2023 MUSE Platinum Award, further cementing its success in capturing the essence of both the cause and the era.
invitation
Program & auction insert
Party favors - coasters
Opening Video
The opening video set the tone for the event by capturing the timeless energy and excitement of putting on a catchy song and getting ready for a big night out. We follow along with three characters as they go through their unique routines to prepare to dance the night away. Cameos from the past 9 years of beNeFit galas make appearances in photo frames as a nod to how far we’ve come and those who’ve supported the cause along the way. The video seamlessly dovetailed into the live event as dancers made their way among astonished guests seated at gala tables. A delightfully glamorous way to kick off a gala that was a decade in the making.
NFF Gala Opening Video
Senior Project Manager: Christina McGee
Director: Samantha Mannino
Senior Creative Strategist: Joy Crocker
Senior Designer: Sarah Smith
Director of Photography: Ryan Wright
Sound Design: Gene Cartwright
Animator: Matt Nikkila
Editor: Jeff Carlson
Assistant Editor: Isaac Nixon